Barbara Fritze was named Vice President of Enrollment and Educational Services at Gettysburg College in July 2001. She is responsible for the Offices of Admissions, Financial Aid, Institutional Analysis, Intercollegiate Athletics, Communications/Public Relations and Web Communications. Barbara previously served as Vice President for Enrollment Management and Dean of Admissions and Financial Aid at Goucher College. Prior to that, she worked for thirteen years in admissions at Drexel University, serving as Dean for five years managing admissions programs for undergraduate, graduate and continuing studies. "Enrollment management is a complex process and one that will require the EES team and college community to work together to address important issues like image, admission and institutional marketing, tuition discounting, and retention," Fritze said. "Our goal is to continue to position Gettysburg as one of the premiere, if not the best, liberal arts colleges in the nation. There are challenging times for all higher education institutions. We must remain true to our historic strength while incorporating appropriate changes to address the challenges of today." A frequent speaker on enrollment management related issues, she is active in numerous professional and civic organizations. A graduate of Arcadia University, she received her Master's Degree from Drexel University. She is a graduate of the Harvard Institute in Educational Management.